Husband brought up something interesting the other day that I hadn't realized. Commercials with husbands and wives are usually centered around the husband being dumb. For example, the yogurt ad where the guy is on the phone talking about how he's eating these great flavors and not gaining weight, he must have a high metabolism. His wife clears her throat in the background and points out that's it "light" yogurt. Is the man too dumb to read? Or is this female ad exec's way of getting back at men for the ads of yesteryear that diminish women? Or is it truth?